Aseel Al Hamad is a true
pioneer with a huge passion for motorsports as the first female board member of
the Saudi Arabian Motor Federation. She also serves as the Saudi Arabian
representative at Women in Motorsport Commission for Fédération Internationale
de l’Automobile (FIA).
She celebrated the end of the ban on women drivers with a lap of honour in a Jaguar F-TYPE.
Aseel, the first female board member of the Saudi Arabian Motor
Federation,
had never driven on a track in her home country before.
Aseel joined Jaguar in a call for June 24th to be
known as World Driving Day – a day when finally, the whole world can enjoy the
thrill of being behind the wheel of a car. On World Driving Day Jaguar invites
people to share a memory of their best driving moment (image or anecdote) using
the #worlddrivingday.
Aseel said:
“Having loved cars since I was a child, today is highly
emotional for me. This is the best driving moment of my life. What better way
to kick off World Driving Day than a lap of honour in my home country in a
Jaguar F-TYPE – the ultimate car to roar around the track. I hope people around the world will share in
our joy today by sharing their most memorable driving story using
#worlddrivingday.”
By creating World Driving Day, Jaguar urges people to
remember this historic day and what it means to women, to Saudi Arabia and to
world progress in general. As part of its ongoing work with over 40 Universities and Academic
institutions globally on future mobility solutions, the company will also be
partnering with University in Saudi Arabia to join this global network. The
partnership, to be announced later this year, will be a unique exchange to tap
into the brightest young minds in Saudi Arabia to shape the company’s future
innovations as it moves to ACES (an Autonomous, Connected, Electrified and
Shared future).
Jaguar Land Rover spokesperson, Fiona Pargeter, Customer Experience Director comments:
“It’s easy to forget and take for granted the enjoyment of driving and
just what a privilege it is to get behind the wheel of a car. World Driving Day
is a commitment from Jaguar to celebrate this key moment annually for both men
and women. This year, we're really excited to collaborate with the brilliant
students from Saudi Arabia to shape the future of mobility for people around
the world.”
Photo by Fayiz Melibary / Getty Images for Jaguar
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